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  • Alfex - Baselworld Alfex SA, based in the South of Switzerland, launches in 2012 its Automatic Collection. The peculiarity of the mechanical movement, which is visible under the case back, is worth a description.

    Alfex uses its own automatic movements cal. 1-11, they are assembled inside Alfex factory by experienced watch makers and are passing severe tests.

    Movements are equipped with the famous Incabloc Shock System, have 26 jewels which ensure a long life, the power reserve is 46 hours and the calendar has a quick change system.

    All the models feature a scratchproof sapphire glass and are made of high-quality stainless steel 316L, which has anti-allergic properties. All watches are available with high quality genuine leather strap or with a stainless steel bracelet. They are waterresistant up to 5 ATM.

  • JOVIAL Hotel Clock Jovial company launches a number of products of gifts, watches, and clocks that meet all tastes in all specifications.

    Among these products, which own Tradition through long experience since 1929, Jovial offers the wall clocks for hotels and commercial facilities in a uniform size that Commensurate with modern décor and highlighting the date and time in several cities in the world according to tourist or hotel establishment desire.
    We offer you now a bunch of photos for worldwide hotels and commercial buildings which rely jovial clocks.

  • Westar celebrates 25 years Westar International, part of the Al-Futtaim group hosted over 30 distributors from around the world to celebrate the 25th anniversary of Westar Watches in the UAE. In an entertaining event, senior management from Al-Futtaim were joined by distributors from the Middle East, Asia-Pacific and Africa at the Le Meridien Hotel in Dubai. The event which celebrated the success of Westar over the years also included cake cutting, fashion shows and salsa dance and also saw the regional launch of the new Spring/Summer collection of Westar watches. The best performing Westar distributors were also honored at the event. Thomas Dotzek, Senior General Manager of Al-Futtaim Watches and Jewellery said: We are extremely proud that Westar has achieved its 25-year milestone and it gives us great pleasure to be a part of the 25th anniversary celebrations for Westar watches in Dubai. We look to grow the brand further over the coming years. Allwyn Lewis, Business Manager Westar thanked all the distributors for attending the 25th anniversary celebrations. He said: Our relationship with Westar distributors is key to our success in the markets we operate. I would like to thank all the distributors for attending the event and making it a huge success.

  • ALFEX Photo Shooting Spring 2011 At BaselWorld 2011 Alfex presented a fresh and enchanting image. The photo shooting was in Rome, the capital of Italy: Swiss quality joins the Italian flair for fashion and beauty.